Bollywood News

Robert Beaglehole has suggested that India could formulate a legislation that would ban filmstars and sports personalities from endorsing tobacco products. Such legislation exist in New Australia, Zealand and Canada and have helped curtail incidence of chronic diseases tremendously.

Beaglehole said India should first try to reach a voluntary consensus with the stars. Urging actor Shah Rukh Khan to stop onscreen promotion of tobacco, tobacco was the prime culprit behind India’s tremendous burden of chronic diseases, said by Beaglehole, who is WHO’s director of chronic diseases and health promotion.

Six million people who die every year of cancer,stokes,heart attacks, diabertes.Beaglehole said “Chronic diseases are killing Indians in their prime. The deaths due to chronic diseases here are twice as high as in the US and Canada, which were once as affected. Because such chronic disease take shape in young people who worship public figures like filmstars and sports stars, those like Shah Rukh Khan and Michael Schumacher must be more careful of their actions. Icons should encourage healthy living.”